Why do Blogs Fail?

Benjamin Ehinger
3 min readFeb 24, 2021

You want to get into blogging and use it as a way to replace your full-time job. Ambition is a great thing, but you’re worried about failing.

Do you have what it takes to be a blogger? Are you dedicated enough to become a successful blogger? There are several reasons why blogs fail. Let’s look at a few of the most common.

Laziness

The number one reason why blogs fail is laziness. Too many new bloggers think they can write one post a week or even one post a month and find success. Remember, you’re brand new to the game and you have some catching up to do.

You won’t strike it rich overnight in the blogging world. If you want to find success with blogging, you must commit to writing regularly; every day, if possible.

No Passion

Maybe you chose a blogging niche you don’t have any passion for. You’ve set yourself up for failure before you even got started.

While your blogging niche doesn’t have to be your absolute passion, you need to have some passion for it. This will keep you going when you hit roadblocks and you’re not sure how to move forward.

A “Get Rich Quick” Mentality

Our culture shows too many success stories without the actual back story. New bloggers see that someone is now making $10K per month from their blog and expect to do the same after very little work.

Blogging is a long-term game and you cannot play it for just a few days or a few months and expect success. You need to post regularly and build up your content library.

No Set Goal

Goals give us humans something to shoot for. Without any set blogging goals, you’ll fail faster than you started. Make sure you set solid, well-defined blogging goals to keep you going.

When we look at why blogs fail, it’s easy to see some of the top reasons above. However, it’s not always just about the question, “why do blogs fail?” Let’s look at a few other commonly asked questions when it comes to blog failure.

Why do most bloggers fail?

Neil Patel hit the nail on the head when he stated, “One of the reasons why bloggers fail is that they’re not producing engaging, outstanding quality content. With so much content being produced, great content is the minimum bet for getting in the game.”

The main thing a blog provides is content. If that content sucks, the blog sucks, and it won’t become a successful blog.

Bloggers fail for many reasons including:

  1. They don’t take it seriously
  2. No consistency with posting
  3. Content doesn’t engage an audience
  4. Lack of blog promotion
  5. Not using SEO correctly, or at all

Let’s look at a few stats in support of these five reasons why bloggers fail:

  1. You should blog 3 to 5 times per week for organic traffic, according to Hubspot.
  2. 30% of consumers rated quality content as the number one factor when deciding the credibility of a blog, according to 99firms.com.
  3. Blog articles with images get 94% more views, according to Jeff Bullas.
  4. The average word count for a top-ranked blog post on Google is 1,890 words, according to Backlinko.
  5. Using statistics in blog posts improves consumer trust, according to BlogTyrant.com.

Based on these statistics, if you don’t post often enough, provide quality content, use images in your blog posts, write longer blog posts, and back up your info with stats, you may become a failed blogger.

Read the full post, “Why do Blogs Fail?” from the original source, BenjaminEhinger.com

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